The Ruuster Affiliate Program

Help teams wake up their database. Earn every month they stay.

Introduce Ruuster to a real estate team and collect recurring commission on every paid invoice, for as long as they're a customer.

Approval takes < 1 business dayNo minimum dealsPaid via Stripe

Ruuster is trusted by over 20 of the top 100 real estate teams in North America.

7%

of every real-estate database transacts each year

$475M+

in referred GCI cycled through Ruuster in 2025

57

avg. property views per lead inside a Ruuster profile

1-2 days

from lead submitted to demo booked

What your referrals get

Ruuster wakes up the deals that are sleeping in a brokerage's database.

Most agents can't follow up with everyone. Their tools don't talk to each other. And most of the pipeline is sitting untouched. Here's what changes the day a team turns Ruuster on.

Ruuster AI Nurture

Reactivates cold leads at scale with AI-driven property recommendations that adjust to every lead's real-time behavior.

  • Automated follow-up at scale
  • Unifies intent signals from IDX + portals
  • Instant AI searches the moment a lead registers

Website MLS Plugins & Lead Capture

Branded multi-MLS portal on any website platform with lead capture that syncs to every system a team already uses.

  • Unify properties across multiple sites + MLSs
  • Registration forms fire PPC conversion events
  • Complex team + geography lead routing

Seamless CRM + MLS integration

Real-time sync with Follow Up Boss, Salesforce, Lofty, and the rest of the stack. MLS data inside the CRM, no extra logins.

  • Full MLS data fields inside the CRM
  • Live sync of activity + properties
  • Drop-in replacement for 4-5 IDX solutions

Branded mobile + web consumer portal

Clients engage with the team's brand, not ours. Push alerts, saved searches, and AI-powered follow-ups in one app.

  • White-labeled everywhere
  • Client ↔ agent messaging in one place
  • AI follow-ups keep agents top of mind
How the program works

Three steps between a warm intro and recurring income.

01

Apply in under 2 minutes

Tell us who you are and how you know the brokerage world. A Ruuster admin reviews every application, usually within one business day.

02

Share your branded link

You get two links: a branded one that surfaces your name on the landing page, plus an anonymous one for cold or paid traffic. Both drive into Ruuster's real sales pipeline.

03

Earn every month they stay

Once a team you referred becomes a Ruuster customer, you earn a percentage of every paid Stripe invoice for the life of your plan. Payouts run through Stripe Connect.

Why teams stay

Real quotes from the teams you'd be introducing Ruuster to.

We are so stoked about what Ruuster's doing for us. This weekend, three different sets of leads raised their hand and requested home tours. Old leads that had been sitting in our database for years with no activity.
Jeff Cook
Jeff Cook Real Estate
We'll sell about 500 homes this year. In the last 90 days we had 3,500 people actively searching in our app, with 273,000 page views. Ruuster's been great for client care and getting us onboarded.
Pete Peterson
Stratton Real Estate Group, Tucson
Our average lead inside a Ruuster profile looked at 57 properties in July. If you're a team leader, this is a product you need to look into to engage your database and give your agents more opportunities.
Matt Smith
Matt Smith Real Estate Group
FAQs

Good questions from partners like you.

Who is this program for?+

Anyone already embedded in the brokerage-team world: coaches, vendors, team leaders, real-estate consultants, content creators, CRM implementers. If you talk to brokerage owners about how they run their business, this fits. We approve partners manually, so tell us who you are on the application.

How does attribution actually work?+

Ruuster is B2B. Every customer is onboarded by a human on our team. When a lead you send books a demo and closes, a Ruuster admin attaches their Stripe subscription to your affiliate profile. From that point on, every paid invoice accrues commission to you automatically.

How much can I earn?+

The default plan is 20% of every paid invoice for 12 months, with a 30-day clearing window before payout. Custom plans exist for partners driving significant volume. Your dashboard shows pending, payable, and paid earnings in real time.

When do I get paid?+

Once an invoice clears its payout-delay window, the earning flips from pending to payable. Ruuster runs payout batches on a regular cadence through Stripe Connect Express. You finish a 3-minute onboarding once and every future batch lands in your bank in 1-2 business days.

Do I need to sell anything?+

No. Your job is introductions. Once a lead lands on your link and fills out the form, Ruuster's sales team takes it from there. You see the lead show up on your dashboard, you get an email when it closes, and commissions accrue on autopilot.

What if I want to stay anonymous?+

Every partner gets two links: a branded one (ruuster.com/partners/your-name, shows your name on the landing page) and an anonymous one (ruuster.com/r/12345678, generic page, same tracking). Useful when you don't want your name on an outbound campaign.

Wake up somebody's database. Earn every month they stay.

Approval takes less than a business day. Your branded link is live the moment you're in.